Rod Humble, head of EA’s The Sims Studio, sat down for an interview with CNET covering The Sims, with a few remarks on SimCity Societies.

Humble says that the strategy on the development of SCS was similar to the one used with The Sims 2:

Hey how can we broaden this? How can we make it less challenging, easier to use, and make it more into a creativity tool?

The reviews SCS received after launch have been a mixed bunch. Humble promises though to stand by his customers and deliver what they want:

Our job now is to deliver to our customers who are giving us feedback (and we’re giving them) free updates to make sure they get what they want. We’re going to stand by them and add that challenge that they’re looking for and add that extra depth.

Humble seems to admit that SCS may have become a bit too easy for some players:

We got the (general) accessibility bit down and now we need to address their concerns, “Hey, I want more push back. I want more challenge.” It’s usually been the opposite: “Hey, your game’s too complicated. Make it easier.”

On the question whether there will be a The Sims 3 Humble says:

Well, who knows? Yeah, of course, there will be. We are looking forward to talking about it in the future, but not now.